The Ultimate Destination
for Japan’s Finest Flavors

The Ultimate Destination for Japan’s Finest Flavors

2025.6.24 Wed - 26 Fri Tokyo Big Sight

Pre-Registration for Free!

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Your Ultimate Summer Sourcing Hub for
Japanese Food and Beverages

Your Ultimate Summer Sourcing Hub for Japanese Food and Beverages

01. Specialised Show for Importers & International Buyers

"JAPAN'S FOOD" EXPORT FAIR is specifically designed for international buyers, distributors, and importers seeking authentic Japanese food and beverages.

Co-organised by the Japan External Trade Organization (JETRO) and supported by the Ministry of Agriculture, Forestry and Fisheries (MAFF), the fair offers a trusted platform backed by Japan's leading trade and government bodies.

It is a must-attend event for companies looking to purchase, import, or distribute high-quality Japanese food and beverages on a global scale.

02. Source the Latest Summer Trends Directly

Discover and sample the newest summer food and beverage trends, from refreshing drinks and cool desserts to stamina-boosting foods, perfect for immediate procurement. Explore a wide range of products showcased by exhibitors from across Japan to discover the latest market trends efficiently.

03. Smooth Business Communication in English

Language barriers can sometimes be a challenge when business with Japanese companies. But at this show, all exhibitors are required to have English-speaking staff available throughout the event, ensuring smooth and effective communication.

04. Efficient Business Meetings for Sourcing and Orders

Each exhibition booth is equipped with a meeting space, allowing you to quickly review and discuss products with exhibitors. You can pre-arrange business appointments before the show to maximise your time and meet with exhibitors efficiently during the show.