JFEX taps into $11-billion low-alcoholic and non-alcoholic markets with new show zone

JFEX taps into $11-billion low-alcoholic and non-alcoholic markets with new show zone

JFEX Show Management
[email protected]

May 08, 2024

Tokyo, Japan — Japan Int’l Food & Beverage Expo (JFEX) newly establishes its non-alcoholic zone at the highly anticipated JFEX Wine & Spirits.

As per Forbes, the global non-alcoholic market is expanding globally. The market for non-alcoholic or low-alcoholic drinks reached $11 billion (about 1.46 trillion yen) in 2022 after sales volume climbed by more than 7% in 10 main global regions. As a result, the market is expected to increase at a faster rate than it has over the previous four years.

IWSR, a global market research firm for alcoholic drinks, believes that improving taste, advancing production technology, and broadening the consumer base are fueling the industry's expansion. In the US and Europe, a lifestyle known as "Sober Curious" is prevalent. This way of life is suitable for someone who is already able to drink but doesn't try to. Thus, a series of advancements in non-alcoholic beverages and the launch of new goods have been introduced to support this trend.

Thus, to support that trend, RX Japan has launched a “Non-alcoholic Zone” at JFEX Wine & Spirits, the show specialised in alcoholic beverages. Aside from alcoholic beverages, the show will now welcome suppliers and manufacturers of non-alcoholic and micro-alcoholic beverages. This, in return, will develop sales channels for buyers and open more sourcing opportunities for retailers, restaurants, food service companies, and wholesalers in Japan and all around the world.

This year, JFEX will have two editions. JFEX Summer will be held on June 19 (Wed) - 21 (Fri), 2024, at Tokyo Big Sight, while JFEX Winter will be on November 27 (Wed) - 29 (Fri), 2024, at Makuhari Messe. The shows will be co-located with “Japan’s Food” Export Fair, which will showcase a wide variety of Japanese food and beverages from all over Japan.

Among the exhibitors who will be showcasing their exquisite products are Choya Umeshu and Summa that will introduce a 0% alcohol authentic plum wine and “Holoyawaz”, a special non-alcoholic wine, respectively. 

It’s not too late to join the major companies that will be present at the show. Companies with non-alcoholic and low-alcoholic products are invited to exhibit at JFEX Wine & Spirits. By participating in this show, exhibitors will be able to set up real business meetings with domestic and international food service providers and retailers, which could result in sales. For more information, sign up to visit or register as an exhibitor at https://bit.ly/43zmNrJ today.

About RX (Reed Exhibitions)

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com

About RX Japan

RX Japan organises 90 exhibitions, composed of 372 sub-exhibitions, annually at large exhibition halls such as Tokyo Big Sight, Makuhari Messe, and Intext Osaka across a wide variety of 39 fields, including jewellery, fashion, gift items, electronics, energy, IT, cosmetics, and medical. Visit the RX Japan website for more details. https://www.rxjapan.jp/en/

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors