The Premier Gateway for Selected F&B Brands
Success in Japan depends on finding the right partners. JFEX moves beyond quantity to focus on quality, gathering decision-makers from high-end retailers, importers, and restaurants. This is the ideal venue to showcase your distinctive products directly to buyers looking for "something different."
Why Exhibit at JFEX?
Connect with Top-Tier Buyers in a Curated Environment
Success in Japan requires more than just exposure; it demands the right context. JFEX is structured into specialized zones (Wine & Spirits, Premium Foods, etc.) to highlight the quality and uniqueness of your products. Our curated approach ensures you meet decision-makers specifically looking for high-value and differentiated products to elevate their portfolios.
Meet Decision-Makers Seeking "Differentiation" & "Quality"
JFEX attracts highly motivated buyers from high-end supermarkets, premium retailers, and importers who are actively seeking products that stand out. Buyers come to JFEX not for "more of the same," but to discover distinctive brands. With over 60% of visitors being decision-makers, you can engage directly with partners ready to invest in excellence.
Maximise Your Opportunities with Our Matching System
Our exclusive matching system ensures that you connect with the right buyers before, during, and after the event:
Access Visitor Information Early: Exhibitors can browse detailed visitor profiles up to two weeks before the event.
Initiate Contact: Send appointment requests along with personalised messages to key buyers.
Arrange Onsite Meetings: Secure business meetings directly at the venue to maximise your time.
Receive Appointment Requests: Visitors can also reach out to you to schedule meetings, making the process seamless for both parties.
With over 1,200+ successful business meetings arranged last year, JFEX’s matching system ensures efficient and productive networking.
*The number is including concurrent show
Exhibitor Interview
How did you feel about JFEX?
Results of participation
Impressions after exhibiting
Recommend JFEX to others?
The Show Held Twice a Year
SUMMER
Jun. 24 (Wed) - 26 (Fri), 2026
@Tokyo Big Sight, Japan
WINTER
Nov. 11 (Wed) - 13 (Fri), 2026
@Tokyo Big Sight
【WINTER】
【SUMMER】
