The Premier Gateway for Selected F&B Brands
Success in Japan depends on finding the right partners. JFEX moves beyond quantity to focus on quality, gathering decision-makers from high-end retailers, importers, and restaurants. This is the ideal venue to showcase your distinctive products directly to buyers looking for "something different."
The JFEX Edge: Why Exhibit with Us?
High-Conversion Business Matching
Beyond casual networking, we focus on real contracts.
- Pre-scheduled Seated Meetings: Skip the hit-or-miss card exchanges.
- Targeted Matchmaking: Our exclusive system connects you with high-quality buyers and decision-makers before the doors even open.
- Curated Environment: Engage directly with motivated importers, retailers, and wholesalers specifically seeking differentiated international brands.
Barrier-Free Market Penetration
Your strategic gateway to the entire Japanese market.
- No Regional Limitations: Access a nationwide network of buyers from Hokkaido to Okinawa through our centralized Tokyo platform.
- New-to-Japan Specialist: We specialize in helping international brands overcome entry barriers and establish a firm foothold in the premium F&B sector.
- Twice the Opportunity: With both Summer and Winter editions, you can maintain year-round momentum and consistent market presence.
Comprehensive Support for Global Success
Full-scale assistance to ensure a seamless exhibition experience.
- On-site Multilingual Staff: Dedicated English and Japanese-speaking staff bridge the language gap during critical negotiations.
- End-to-End Assistance: From booth setup logistics to navigating Japanese business practices, our team supports you at every step.
- Proven Track Record: Benefit from a platform that has facilitated thousands of successful business meetings, ensuring your investment yields results.
Exhibitors’ Voice
We met a lot of businesses over here that can use our product in the right way. For us, as a starting point in the Japanese Market, we have connected with about three or four major distributors that will hopefully be our starting point regarding distributing in the Japanese markets.
ISRAEL | Bakery
For those looking to penetrate the Japanese market or seeking specific insights into food distribution and sales in Japan, I strongly recommend participating in JFEX. It offers a wealth of information that can prove to be highly beneficial for your business.
SOUTH KOREA | Craft Beer
The show was fantastic and well-organized. The booth setup and floor positioning were excellent. Also, the staff was extremely helpful, they always assisted us immediately. It was perfect.
PHILIPPINES | Snacks
We have received a good response and our companies are very happy. They have made new business contacts and are prepared to follow up on the number of deals they made. So we are expecting very good outcomes out of the show.
SOUTH AFRICA | Export Promotion
The Show Held Twice a Year
SUMMER
Jun. 24 (Wed) - 26 (Fri), 2026
@Tokyo Big Sight, Japan
WINTER
Nov. 11 (Wed) - 13 (Fri), 2026
@Tokyo Big Sight
