First-Time Exhibitors & New Product Highlights

Discover first-time exhibitors and new products at this year’s show.
A valuable opportunity to find unique products you may not have seen before.


Japanese Exhibitors

Donuts
 

They’re so adorable you almost hesitate to eat them—but once you do, they’re so delicious you’ll want another.

Company:adelie CO., LTD.

Tivoli
 

A series inspired by Denmark’s iconic Tivoli Gardens, featuring a lineup of white tea–based blends, green tea–based blends, and herbal teas.

Company:Belle Fille CO.

°Ondo 002 Vintage Sake Junmai Daiginjo

Aged at -1°C for 3 years, this Junmai Daiginjo strikes a refined balance between Tosa’s crisp dryness and deep, aged umami. 

Company:Izumise CO., LTD.

Yamada no Frozen Unakotsu Ramen

This frozen set brings you the renowned “Unakotsu Ramen” from Yamada Unagi in Tsukiji.

Company:YAMADA SUISAN CO., LTD.

HOKKAIDO BETSUKAI Frozen grass-fed milk

This grass-fed milk is made from fresh raw milk sourced from cows raised in Betsukai, Hokkaido, fed exclusively on homegrown pasture grass year-round. 

Company:OHISAMA FARM CO., LTD.

Pudding: Japanese Ancient Wild Yam Puree

This unique, plant-based pudding is crafted from Japanese Ancient Wild Yam Puree without the use of eggs or dairy.

Company:JINENJYO OUKOKU LTD.

Pure Essence: Blanc 1876
 

Tea from ancient trees over a century old. A single drop with honeyed sweetness and a clear, elegant finish, pairing gracefully with both cuisine and confections—a noble taste delivered across time.

Company:Millenaire CO., LTD.

JUAN CABALLERO
 

Experience the “true taste” of Mexico at our stand. We offer a diverse lineup, from internationally acclaimed labels to traditional bottles that showcase the dedication and craftsmanship of their makers.

Company:CDO Japan INC.

Premium Shaoxing Wine 500ml

Recognized as an official partner of the MICHELIN Guide, it is served at over 400 Michelin-starred restaurants and luxury hotels worldwide.

Company:MANSONG JAPAN INC.

Overseas Exhibitors

Ancient Trace Tequila Añejo

Matured in oak barrels well beyond a year, this 100% agave tequila offers a rich, luxurious experience steeped in heritage.

Company:SED SPIRITS LTD

ABEST FRUIT MILK
 

Indulge in the silky-smooth world of Abest Milk Drink! Each 250ml can is a perfect blend of premium milk and vibrant natural flavors. 

Company:New Broducts Brochure AB VIETNAM

Jujube & Red Ginseng Extract Stick

Jujube & Red Ginseng Extract Stick is a convenient daily health booster made with premium Korean red ginseng (6-year root) and Korean jujube concentrate. 

Company:DAEHEUNG CO., LTD.

Nectalaska

A rare white honey nurtured by Alaska’s pristine wilderness. This is pure raw honey, produced without pesticides, heat treatment, or any additives.

Company:Qvou INC.

Coconut Sugar

A wholesome, unrefined alternative to traditional sugars, it's made from the pure nectar of coconut palm blossoms.

Company:1000 farms

AFTERNOTE COFFEE

A flavor comparable to the premium coffee beans. Soft and deep in the body, a subtle and gentle scent of the origins, followed with a rich aroma! 

Company:SAMHWA F&F CO., LTD.

Tamreem Dates Bar
– Sour Cola (35g)

The Tamreem Dates Bar in Sour Cola combines the rich, nostalgic cola taste with a light sour kick, all made from natural dates and no added sugar.

Company:Tamreem Manufacturing - Sole Proprietorship

A&H Passion Fruit Liqueur
 

A rich and vibrant liqueur made by infusing whole Taiwanese passion fruits. Awarded the Silver Medal for World’s Best Fruit Liqueur at the 2024 World Drinks Awards.

Company:Alex & Harry Trading CO., LTD.

Curiosity Gin Ruby

Curiosity Ruby, infused generously with New Zealand–grown rhubarb, captivates with its vibrant pink hue and fruity character. A consecutive winner at the New Zealand Spirits Awards.

Company:THE SPIRITS WORKSHOP LTD.

▼ Visitor Registration (Summer) ▼

< For Buyers & Managers and Above >

*Includes exclusive access to the VIP Lounge
 

< For Other Visitors >

Free registration until June 19 (Fri),  5:00 PM JST

*Admission fee of JPY 5,000 (incl. tax) applies thereafter.